Tesla Motors.

For Tesla Motors in Austin, South By Southwest is the perfect opportunity to market themselves in an innovative way to the many technology-related visitors and residents of the area. In an effort to spread the word and grow their marketing, we created an experience to interact with people in an individualized way — by allowing them to customize their own Tesla and share it with the world.

Planned to be used on iPads on site as well as on the in-dash web browser of a Tesla Model S, the site would let visitors pick their Tesla's color, roof, wheels, and interior before sharing a photo of it on their own Twitter account with the hashtag #TeslaSXSW. Tesla Austin would then randomly pick certain users who had posted their customizations to win a day of being driven around South By Southwest in a chauffeured Model S. Unfortunately, due to time and festival constraints, the full design and execution of the promotion was unable to be executed.